To re-establish the trusted band image of Nintendo in the youth market, lately, Nintendo carried out its first brand promotion activities in ten years. Take magazines as the main transmission carrier, take "who are you" as its theme, Nintendo launched a massive advertising campaign. Advertising campaign conveys a clear purpose of the games by a variety of video game characters. That is, Nintendo can make the game players to try a variety of imaginative role, and experience emotions and personality of the colorful characters.Why the Most Expensive ds lite console Around The World are So Queer?

At the very beginning period of the campaign, Nintendo showed a lot of effective advertisements and insets the hero of the games into common photos and images. Let's Have a Look at the Most Expensive ez-flash During Winter Vacation For example, Nintendo stuck its most famous game character "Mario" on the Berlin wall, and "Yoshi" in the face of the lead singer and bassist of the rock band Kiss- Gene. Simmons. At present, the advertising has entered into the second stage, the new game products are launched in the same theme and forms, once again strengthen Nintendo's brand positioning "to create innovators of popular culture".Would You Wear supercard dstwo card ?

The campaign of this time including film advertising, transport advertising and selling point advertising, while the core communication carrier of the campaign is youth magazines. This was decided by the target audience of this campaign. Children imperceptibly affect the content and style of youth magazines, at the same time, magazines are also affecting children's 'pursuit' and 'personality'. These magazines can penetrate deeply into the target audience's inner world. It will produce better results if combine all these magazines. In addition, it also selects some avant-courier magazines. Their effects are not for the present consumers, but for the [Center Of Influence" of the other types of consumers.In this way, they can attract more prople like Nintendo so as to further promote the brand-building.

The advertising campaign has caused enormous repercussions, as the continued introduction of new products, consumer enthusiasm of the target audience is also growing. At the beginning of the activities, the children began their spontaneous creative activities, who post the different characters on the head of different stars or historical figure. Then pasted composite image on message boards on which "Mario" board the Berlin Wall Station who is the leading role in Nintendo's games.

For example, the lens that Jack salute Ross in the film "Titanic", devoting to change by the children's princess became Mario and Beckham's face. Staff members believed that the children's spontaneous creation is a kind of recognition of the work, which proved the success of the activities. It is said that the rate of return of the investment is extremely high, the rapid growth of the sales is completely beside the expectation of manufacturers.